Talking all things business, digital and culture. Watching the world evolve through innovation, transformation and social responsibility. Sometimes reluctantly.

Polyglot Software engineer with Data engineering tilt. Impostor syndrome overcomer. Formerly of Shazam, Expedia, Booking.com, HSBC, Sky. In love with NextJS

​More than 20 years of marketing experience, more than 12 of them working as a consultant for SME and Enterprise level organisations from North America to Asia.